Sports management

Sports management is a sector that is rapidly expanding in the Indian context!

So, in order to fulfill this ever-rising demand for sports in the country, many institutes have come into existence in the last decade or so.

Doing a course in sports management is a viable option now. And if you’re considering pursuing a sports management degree in India, it’s important to understand the curriculum and what you can expect from the course.

Here’s what a typical sports management course curriculum in India would cover:

Business basics:

As there will be many students who do not come from a commerce background, there will be a host of subjects in the first year that will teach the students the basics of business.

This course covers the basic principles of business management, that includes accounting, finance, economics, and organizational behavior.

Sports Marketing and Sponsorship:

It doesn’t matter how good a product you have if you can’t efficiently market it.

Marketing is one of the most interesting subjects to learn and its applications are limitless.

This course focuses on the marketing and sponsorship strategies that sports organizations use to build their brand and generate revenue.

Through real-world case studies and guest lectures, students will learn how marketing works on those high levels.

Sports Journalism and Broadcasting:

This course explores the role of media in sports and how it affects the industry. So you must have already guessed how big of a subject this one is!

Being a sports writer is one of the most interesting things you can do, and if not that, there are a host of other things in broadcasting.

Students will learn how to report on sports events and create content for different media platforms, especially social media.

Sports Law and Ethics:

This course covers the legal and ethical issues that arise in the sports industry, such as intellectual property rights, contracts, and doping.

If you keep the ambitions of being a sports lawyer or a sports agent, knowing the rules and dare I say the loopholes are the most important things.

So this subject has you covered on that!

Event Management:

This course is what I believe can only truly be learned when you are actually managing an event. But in the classroom students will learn how to manage logistics, budgeting, and marketing for events of different scales.

Sports Analytics:

If being a sports analyst is something that you want for yourself, make sure to pay attention to this subject!

This course explores the use of data analysis in sports organizations, such as player performance metrics and fan behavior.

Students will get to play with data so that they can make decisions and improve team performance!


As a sports management professional myself, I can’t stress enough, how important your internship will be. It is one thing to do well in academics and classrooms, but it is in the real-world settings that an internship offers, that will teach you everything.

It is crucial that students take their internships quite seriously.


Sports management courses in India offer a well-rounded curriculum that combines business, marketing, and sports knowledge to prepare students for careers in the sports industry.

But it is important to know, that not all colleges will follow this exact curriculum. Some might be a little different than others, but the basic outline of any Sports Management course is as good as the points mentioned above.

Some might offer you an edge in the sports analytics part, some colleges may have good contacts so they dwell their hands in events, while some excel in marketing.

It is important to choose a college that fits your ambitions.

Another important facet of any sports management college is the internships they can bring to you.

If you’re passionate about sports and want to build a career in the industry, a sports management degree in India may be the right choice for you!

Best of luck.

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